ECOLUXURY is the only global brand based on the Sustainability of upmarket accommodation facilities and identifies the most virtuous for their projects in line with the 17 Sustainable Development Goals (SDGs) of Agenda 2030.
The word ECOLUXURY is made up by "eco” which comes from ecology, the science that studies the interaction between living beings and their natural habitats, and by "luxury, which takes up the definition of the Latin word “luxus”, that is, "an asset more beautiful or better than others, capable of generating wonder and admiration", as the opposite of "superfluous, unnecessary".
ECOLUXURY Retreats of the World, are expressions of true sustainable tourism that can contribute concretely to the conservation and development of the destinations in which they operate. A smart way to make Hospitality a tool to protect the natural and cultural heritage of a destination, managing its business with Social Responsibility to support local communities. A project born in 2006 thanks to the intuition of Enrico Ducrot, Italian entrepreneur with a long professional trajectory in the international tourism scene, now CEO of ECOLUXURY.
ECOLUXURY's history is made up of enlightened pioneers, who for several decades have faced operational difficulties and government resistance to protect the environment and the authenticity of their territories. Today, excellent tourist facilities, capable of generating wealth for themselves and for host communities. Tourism, in fact, in addition to being a cross-cutting, important and strategic economic activity, for the sustainable development of a destination, is also a powerful tool for spreading the most authentic cultural characteristics of its community, which deserve to be protected.
The ECOLUXURY project, led by experts in sustainable tourism, aims to spread the work of these pioneers and promote the good practices they have adopted in the management of their accommodation facilities. The ECOLUXURY Retreat of the World label is only awarded to Retreats who have passed a careful selection process, in line with the GSTC criteria for accommodation facilities. It takes into account the 17 Sdgs of Agenda 2030, according to the report realized by Francesco Bertolini, Professor SDA Bocconi School of Management in Milan.