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Brand History

Ecoluxury was founded in 2005 based on an idea of Enrico Ducrot, drawing on his decades of experience in travel, culture, and hospitality.  Ducrot chose to develop a tourism model focused on the quality of the experience, the promotion of local areas, and the protection of local heritage, offering an alternative to mass tourism. 
From this vision, Ecoluxury was born, a brand that guides travellers to high-end destinations and accommodations united by a commitment to supporting projects related to the cultural, landscape, and social conservation of the places where they operate. Over the years, Ecoluxury has included in its Collection a selection of over 80 exceptional hotels that carry out projects focused on the environment, the preservation of artistic, natural, and cultural heritage, or the support of social identity.  
Guided by these principles, the concept of “Giving Back in Tourism” was born, through which Ecoluxury redefines the way we experience travel. 
It is not merely a travel experience but a complete immersion in a virtuous cycle that involves retreats, local excellence, communities, and visitors.
Since 2011, Ecoluxury has further strengthened the program by opening its first physical travel agency in Rome: Ecoluxury Travel. In the years that followed, additional agencies were opened in Italy; Ecoluxury now has four outlets: two in Rome, one in Bologna, and one in Cremona. 
Ecoluxury is part of the Viaggi dell’Elefante Group
Both companies are committed to promoting a culture of travel that is increasingly mindful and respectful of destinations, raising awareness among a growing number of travellers about responsible choices. This commitment is also put into practice through collaboration with a select network of partner agencies located throughout Italy.
In 2017, the Ecoluxury Fair was launched - the first high-end tourism fair that promotes sustainability as a competitive advantage. In just a few years, it has established itself as one of the leading events in the sector, both in Italy and internationally. 
We participated in the European SUSTOUR project, designed to support the tourism sector in its transition toward more sustainable models.
travelifeThis journey enabled us to earn Travelife Partner certification in the summer of 2023, an international recognition that confirms our commitment to continuous improvement. In addition to the projects carried out by the Collection’s partners, Ecoluxury personally oversees projects for the redevelopment and conservation of artistic and cultural heritage.
In 2023, it completed the restoration of the Ducrot Rose Garden, an ancient farmhouse in the Umbrian hills, maintaining the original architectural style and preserving a unique garden with 650 species of roses from around the world.
During the eighth edition of the Ecoluxury Fair in November 2025, the Iseum, The Temple of Isis and Serapis in Campo Marzio—is unveiled to the public for the first time. This space in Rome’s historic centre houses the Arco Camigliano, the ancient gateway to the Egyptian temple in Campo Marzio. 
Today, Ecoluxury is an international platform that showcases excellence in high-end hospitality, fostering connections between accommodation providers, industry professionals, and conscious travellers.
By promoting best practices and projects with a high positive impact, it contributes to the spread of a tourism model in harmony with the Sustainable Development Goals (SDGs) of the 2030 Agenda.
Ecoluxury designs and offers travel experiences tailored to showcase its partner retreats, their projects and the local areas that host them, creating authentic itineraries that encourage engagement with local cultures, natural heritage and organisations working towards sustainable development. 
Through a responsible and mindful approach, each experience is designed to generate shared value, promoting a form of tourism capable of making a positive contribution to host communities, environmental protection and the growth of initiatives that produce a tangible and lasting impact.

The founder

Enrico Ducrot


Enrico Ducrot was born in Rome in 1965 into a family of passionate and experienced travelers who instilled in him a desire to explore and discover the world.
By the age of fifteen, Enrico had already explored the East, Central Asia, Afghanistan, Kashmir, and Ladakh. In the years that followed, he traveled throughout the Middle East by car, motorcycle, and bicycle. While pursuing his degree in Archaeology and Art History of the Near East at the University of Rome, Enrico Ducrot traveled several times to Ebla, Syria, and Jordan to conduct excavations, and in 1990 he also spent an extended period of study in Istanbul.
Since 1991, Enrico has worked for the family-owned tour operator Viaggi dell’Elefante as a “destination discoverer” and creator of travel itineraries in the Middle East, Central Asia, the Far East, and South America.
In 2001, Enrico helped set up a campground in a park in Baja California, for which he received the Environmental Recognition Award at the World Travel Market 2003.
In 2005, he launched the Ecoluxury project as an alternative to mass tourism products based on outdated models that have a significant impact on society and the environment.

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