George Dominic

George Dominic, is one of the visionary personalities who have written history in changing the world to a better place.  He operates the hotel group CGH Earth Experience Hotels together with his brothers in Southern India. Ever since he opened  the first hotel environmental protection, respecting humans, animals and cultures have been always key values fot him. Responsible tourism were self-images of the Dominic family long before ecotourism became the catchword. George Dominic’s forefathers, were farmers and, hence, knew what it means to depend on the environment and to esteem nature. The family only used what they could return and their basic was “respect for the land and all creatures that live on it“. Today sustainability reflects the CGH Earth group's core values: promoting regional communities, protecting the environment and respecting the local ethos. Clean, Green, and Healthy Earth became the name giver of the hotel group briefly CGH Earth. All lodgings were constructed in the typical style, built from regional resources and reused materials. Each resort must be benefiting the local communities, acknowledging their local culture and supporting them. CGH Earth recruits and trains local people, strengthens them in being themselves to create an authentic atmosphere.  Their employees and women, in particular, are encouraged in taking senior positions having a real perspective in the CGH Earth group. According to George, “sustainable living is a lifestyle that attempts to reduce an individual’s or society’s use of the earth’s natural resources and personal resources.” Accordingly the CGH Earth resorts are managed following the basic principle of three R’s – Reduce, Reuse, Recycle. In this manner, the hotel group contributes to reduce the consumption of resources, which is why it chooses suppliers who increasingly renounce plastic packaging, and modern water plants and power-saving lamps are used. Moreover, the CGH Earth group tries to abandon fossil fuels as much as possible and increasingly uses fermentation gas or renewable energies. “Our journey does not end; in fact it has only begun“, George sums up confidently, “I think the Dominic Brothers have a new mission – to take CGH Earth global and open mindsets that will benefit the planet and all that lives on it.”